Zimbabweans are a cultured society which believes in
the spirit of ubuntu. Ubuntuism entails that such values as compassion,
dignity, harmony, reciprocity, and humanity that are considered important
building blocks for realising social harmony should be considered in reporting.
As a newspaper operating in a country underpinned by ubuntu, the Chronicle
should publish stories that build, lecture, align and respect others.
At the same time, there is again another approach to
ethics. This approach, teleology approximates that there is no harm in
reporting on something in false light as long as it is going to achieve a
greater good for the greatest number of people. Most of the stories in this
paper therefore seem to be more teleological than encompassing ubuntu.
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