Monday, 28 April 2014

The Concept of Objectivity Violated

According to media studies, one way to distract audiences from the real issues of the day is to use expurgation. This concept involves the deliberate and artistic creation of a visualized enemy. The Chronicle has succeeded in doing so using the continuous use of the sanctions. In the picture, the sanctions' story has been resuscitated to take a new twist. all the blame has been placed on the US yet everyone clearly knows where the problem is.

Not all Zimbabweans are media literate and therefore at face value they will probably believe that the "illegal" "sanctions" resulted in the nonpayment of the workers. simply put, the paper is simply detracting the attention of the audience from the real issues by making this sanction issue to be prominent.


The sanctions issue is nothing more than just a political gimmick and it will always appear to pacify the nation. According to media ethics however, one would not take time to realise that readers are not being objectively informed. the chronicle should unpack this sanctions issue and objectively inform Zimbabweans.

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